Four A's Five H's
FOUR A'S FIVE H'S began as an esoteric approach to the process of branding a product or service.
There was no specific need for the brand, the excercise was to simply create the identity and then wait and see what happened with it.
I began with registering a domain name, which is a great way to excercise feelings of disappoinment and frustration. All the good names have been registered, and it seems like very few of these premium URLs are being put to any use other than to store, sell, and hoard a commodity.
I met this challenge by relieving myself of any expectations, closing my eyes, and mashing a few keys on my laptop to see what would come of it (thank you, John Cage).
The result delivered by this chance-based approach was rubbish, but it was rubbish I could sort through and organize.
After some editing and rearranging of letters, I finally landed on a concept that was amusing enough to hold my interest, and easy to spell out to anyone who might ask “hey, what's yr website again?”
If treated as an acronym the meaning could be just about anything.
Now, what's it for?
This question took months to answer, with a few false starts along the way.
Books on Design, new & used
I have books. Not as many as I used to have, but enough. A few of these books are design related and have duplicate content. Some of these books with duplicate content are for sale, so here is where I sell them. What do I do with all the money I make by selling these books? I go deeper. I buy more books. That's what happens when you like books...
Design & Development Tools
Wireframes and Mockups
To compliment Thoughtbot's Neat grid system, I'm aso utilizing a sans-serif type system from one of their Refills patterns, with minor modifications.
Headings: Titillium Web
Titillium is born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi.
Copy: ParaType Sans
PT Sans is based on Russian sans serif types of the second part of the 20th century, but at the same time has a very distinctive features of modern humanistic design. The family consists of 8 styles: 4 basic styles; 2 captions styles for small sizes and 2 narrows styles for economic setting.
Simple black & white
Visual stimuli is carried by the content. The theory being that the website should be strictly functional and not do anything to overpower the already bold imagery of the content. The plain white background adds contrast to the displayed products.